Protection of Intellectual Property Rights of Brands in Business Competition

Abstract

One of the rules that can control economic development is the regulation in the field of IPR regarding Trademarks. The establishment of regulations regarding IPR is also to prevent unfair business competition because in the development of the economy in Indonesia, the goods and services sector no longer has restrictions for other countries to enter. The preparation of this research was carried out using a normative legal research method with a library approach and sourced from secondary data. From the results of the research, it can be seen that the form of implementation of IPR protection for Trademarks is by issuing Law No. 20/2016 concerning Trademarks and Geographical Indications where the law guarantees legal certainty and protection for Trademarks, which can be through civil or criminal lawsuits, thus the legal certainty and protection obtained from the law will greatly guarantee the legitimate brand owner from unfair business competition that causes losses.